The Mediation Factors Influencing Adoption of Social Networking Technology into 21st Century Education: A Review of the Iiteratures

Title              :   The mediation factors influencing adoption of social networking technology into 21^st century education: A review of the literatures

Researcher       :  Dr.Tanakorn Limsarun
Department      :  Master of Business Administration, Siam University, Bangkok, Thailand

E-mail                 : dr.tanakorn@siam.edu

Abstract            :  Nowadays, more than a billion individuals around the world are connected and networked together in the digital environment in order to create, collaborate and contribute their knowledge, wisdom. One of the potential tools to connect with other people on a massive scale is a social networking website or social media. Moreover, it has been rapidly adopted by people worldwide; enabling the opportunities for learning, presenting and construction of relationship among the members and it is one of the most widespread adoptions in a new generation of 21st century education. Before there is no place for lecturing in the 21st century classroom, educational institutions have to adapt themselves to compete in the new era of education also have to find the efficient ways to reach their target students, when used social media tools appropriately and wisely, teacher, students and classrooms are transformed into the rich interactive environment. The documentary research method has been adopted in this academic paper. The finding has shown that educational institution factors which are organizational culture, management support, Intellectual property and organizational policies; teaching factors which are content, method, process, technology proficiency, training and knowledge of resource; personal factors which are technology proficiency, experience, attitude, motivation and confidence play an important roles toward the success of adopting social networking in 21st century educations.

Key words         :  Management Information System, Social Networking and 21st Century Education

Publication        : วารสารวิชาการ ฉบับมนุษยศาสตร์และสังคมศาสตร์ สมาคมสถาบันอุดมศึกษาเอกชนแห่งประเทศไทยฯ ปีที่ 21 ฉบับที่ 2 ธันวาคม 2558     Apheit Journal Vol.21 No.2 December 2015  

Link to Publication:    http://apheit.bu.ac.th/index.php?id=135

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Bibliography     : Tanakorn Limsarun. (2015). The mediation factors influencing adoption of social networking technology into 21^st century education: A review of the literatures.  Apheit Journal,  21(2), 124-132.