Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters (2018)

Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination

Title : Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters

Researcher : Bongkosh Rittichainuwat, Robert Nelson, Fitri Rahmafitria

Department : Service Industry Management, Siam University, Bangkok, Thailand

E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com

Abstract : Unperceived risk leads to lack of preparedness. This study aims to examine tourists’ risk perception and travel decisions using as variables demographics, knowledge about safety, and country of residence. Samples were gathered in Thailand, Japan, Australia, and Indonesia. A total of 916 completed questionnaires of five replicated surveys were used in this study. More than halve of the respondents whose country had been affected by the Indian Ocean tsunami in 2004 did not perceive tsunami risk when 10 years has passed. Frequency of tsunami occurrence was positively related to perceived tsunami probability. This study confirms the theory of probability that low frequency of a natural disaster results in unperceived risks. Even if their destination had a history of tsunamis, tourists’ perceived risk of another such occurrence happening during their visit is low (that is, the risk of natural disaster is low). While the literature in earth science found that residents of risky areas tend to be optimistic about the place where they live, our study extends the theory of optimistic bias to indicate that the same optimistic bias is applicable to tourists. Asia and Southeast Asia were perceived as tsunami-prone but tourists still travelled there. Our study found that tourist risk perception was related to frequency of tsunami occurrence and was destination specific. The perception of probability of a natural disaster is also related to proximity and past experience. Replications are necessary to validate results before generalization.

Keywords : Perceived risk, Risk management, Disaster preparedness, Tsunamis in Japan, Replications in flight surveys, Cross validation, Theory of optimistic bias and probability

Publication : Tourism Management Vol.66 June 2018

Link to Publication: https://www.sciencedirect.com/journal/tourism-management/vol/66/suppl/C

Bibliography : Rittichainuwat, B., Nelson, R., & Rahmafitria, F. (2018). Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters. Tourism Management, 66, 221-232. DOI: 10.1016/j.tourman.2017.09.013.