Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination (2015)
Title : Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination
Researcher : Bongkosh Rittichainuwat and Suphaporn Rattanaphinanchai
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This study aims to: 1) describe the travel motivations of the types of film tourists proposed by Macionis (2004), specifically, serendipitous tourists, specific film tourists, and general film tourists, in visiting a film-induced tourist destination; and 2) empirically test the assumption that film tourism is incidental and neither the main nor the sole motivation of most tourists traveling to a film destination. A mixed method of quantitative and qualitative (a series of self-complete questionnaire surveys over a period of eleven months and a longitudinal study of interviews and participant observations over a period of four years) was used in the study. Out of 1852 samples, the numbers of specific film tourists (10.5%) and general film tourists (19.5%) are less than serendipitous tourists (70%). Though both business and leisure tourists can be specific film tourists, their number is very small. Furthermore, serendipitous tourists can be distributed into almost equal numbers, namely, “incidental serendipitous tourists,” “disinterested serendipitous tourists,” and “sightseeing serendipitous tourists.” While successful films create destination awareness among all types of film tourists, an individual’s favorite film, rather than a successful film, motivated most specific film tourists to take a pilgrimage film trip. This study also highlights the value of the mixed method, of a quantitative and qualitative approach, in explaining film tourism, in regards to unusual behavior of outliers. Whereas the quantitative design increases the generalization of the findings, the qualitative method provides better understanding of contradictory findings without having to eliminate outliers from analysis.
Publication : Tourism Management Vol.46 February 2015
Link to Publication: https://www.sciencedirect.com/journal/tourism-management/vol/46/suppl/C
Bibliography : Rittichainuwat, B. & Rattanaphinanchai, S. (2015). Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination. Tourism Management, 46, 136-147. 10.1016/j.tourman.2014.06.005
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters (2018)
[dflip id="7244" type="thumb"][/dflip]Researcher : Bongkosh Rittichainuwat, Robert Nelson, Fitri Rahmafitria
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : Unperceived risk leads to lack of preparedness. This study aims to examine tourists’ risk perception and travel decisions using as variables demographics, knowledge about safety, and country of residence. Samples were gathered in Thailand, Japan, Australia, and Indonesia. A total of 916 completed questionnaires of five replicated surveys were used in this study. More than halve of the respondents whose country had been affected by the Indian Ocean tsunami in 2004 did not perceive tsunami risk when 10 years has passed. Frequency of tsunami occurrence was positively related to perceived tsunami probability. This study confirms the theory of probability that low frequency of a natural disaster results in unperceived risks. Even if their destination had a history of tsunamis, tourists’ perceived risk of another such occurrence happening during their visit is low (that is, the risk of natural disaster is low). While the literature in earth science found that residents of risky areas tend to be optimistic about the place where they live, our study extends the theory of optimistic bias to indicate that the same optimistic bias is applicable to tourists. Asia and Southeast Asia were perceived as tsunami-prone but tourists still travelled there. Our study found that tourist risk perception was related to frequency of tsunami occurrence and was destination specific. The perception of probability of a natural disaster is also related to proximity and past experience. Replications are necessary to validate results before generalization.
Publication : Tourism Management Vol.66 June 2018
Link to Publication: https://www.sciencedirect.com/journal/tourism-management/vol/66/suppl/C
Bibliography : Rittichainuwat, B., Nelson, R., & Rahmafitria, F. (2018). Applying the perceived probability of risk and bias toward optimism: Implications for travel decisions in the face of natural disasters. Tourism Management, 66, 221-232. DOI: 10.1016/j.tourman.2017.09.013.
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Authenticity in Screen Tourism: Significance of Real and Substituted Screen Locations (2018)
Title : Authenticity in Screen Tourism: Significance of Real and Substituted Screen Locations
Researcher : Rittichainuwat, B., Laws, E., Scott, N., Rattanaphinanchai, S.
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This article examines the meaning and significance of screen tourism location authenticity. The article analyses the interrelationship among places (real vs. substituted historical sites associated with tourists’ favorite films and TV programs) and activities (reenactment of photo shootings and costume rentals). The study finds a number of visitor segments go to screen tourism locations. For Screen Authentic Tourists, objective and existential authenticity do not matter as long as the destinations are associated with their favorite films. Screen tourism is a rapidly growing sector; this article examines its dynamics and evaluates various approaches to screen tourism authenticity, particularly theoplacity.
Publication : Journal of Hospitality and Tourism Research Vol.42 No.8 November 2018
Link to Publication: https://journals.sagepub.com/toc/jhtd/42/8
Bibliography : Rittichainuwat, B., Laws, E., Scott, N., & Rattanaphinanchai, S. (2018). Authenticity in screen tourism: Significance of real and substituted screen locations. Journal of Hospitality & Tourism Research, 42(8), 1274–1294. https://doi.org/10.1177/1096348017736568
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location (2018)
Title : Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location
Researcher :
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This study aimed to 1) describe the motivation of travelers to visit Thailand as a film shooting destination by applying the concept of tourists’ motivation on repeat visits to Thailand proposed by Rittichainuwat, Qu, and Mongkhonvanit (2008), 2) identify the travel motivations of tourists in visiting film shooting location in Thailand, and 3) assess whether film can motivate people to become a specific film tourists. This study used ‘The Beach’, and ‘Lost in Thailand’ movie which was film in Thailand as a case study. The instrument used in the present study is a self-administered questionnaire. A survey with 800 questionnaires was collected in June – December, 2015 and February – April, 2016. Descriptive statistics, Independent Sample Mean T-tests, Analysis of Variances, and the structural equation modeling was employed to analyze the data.
Publication : International Journal of Tourism Sciences Vol.18 No.4 2018
Link to Publication: https://www.tandfonline.com/toc/rijt20/current
Bibliography : Rittichainuwat, (2018). Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location, International Journal of Tourism Sciences, 18(4), 325-332. DOI: 10.1080/15980634.2018.1551317
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Special Interest Tourism
Title : Special Interest Tourism
Authors : Bongkosh N. Rittichainuwat
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Description : This research-based textbook covers 15 chapters on food, film, shopping, medical, ghost, and suicide tourism, based on research conducted over 15 years on tourists from East Asia and Southeast Asia, the UK, the USA, Australia, Germany, and New Zealand. It introduces students, researchers, educators, tourist bureaus, and tour operators to the demands of affluent tourists from the newly industrialized countries of East Asia and Southeast Asia.
Link to E-book: Special Interest Tourism
Bibliography : Rittichainuwat, B. N. (2018). Special Interest Tourism (3rd ed.). Newcastle upon Tyne, UK: Cambridge Scholars Publishing.
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Tourists’ and tourism suppliers’ perceptions toward crisis management on tsunami (2013)
Title : Tourists’ and tourism suppliers’ perceptions toward crisis management on tsunami
Researcher : Bongkosh N. Rittichainuwat
Department : International Program in Hotel & Tourism Management, Siam University, 235 Petkasem Rd., Phasichareon, Bangkok 10160, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This study describes tourists’ perceptions toward the importance of safety measures across tourists who stay at different types of accommodation; compares the pre and post analysis of such safety measures during normal time and six months after the disaster and identify safety measures that contribute the most to the sense of beach safety. This study uses a survey, interviews, and observation. The target population was inbound tourists traveling to Thai beaches. It was found that respondents who participated in the survey six months after the March 2011 Japanese tsunami placed more importance on almost all tsunami safety measures than those who did the survey six years after the Indian Ocean tsunami. Guests at guest houses, placed the highest importance on all safety measures, whereas guests at upscale hotels, placed the lowest importance. Moreover, perceptions of beach safety were dependent on the availability of a tsunami evacuation system and a crisis management plan.
Publication : Tourism Management Vol.34 February 2013
Link to Publication: https://www.sciencedirect.com/journal/tourism-management/vol/34/suppl/C
Bibliography : (2013). Tourists’ and tourism suppliers’ perceptions toward crisis management on tsunami. Tourism Management, 34, 112-121. https://doi.org/10.1016/j.tourman.2012.03.018
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Tourists’ Motivations to Travel during Financial Crisis (2014)
Title : Tourists’ Motivations to Travel during Financial Crisis
Researcher :
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This study aims to describe the motivations of tourists to travel during financial crises and to identify the impact of those travel motivations on the likelihood that tourists would travel during financial crises. The findings suggest short-distance destinations, novelty, and culture would motivate tourists during financial crises; but tourist recreation would deter them from traveling domestically. This study enriches the literature on the travel motivations of domestic tourists, particularly Thai tourists, to travel during financial crises.
Publication : Journal of Quality Assurance in Hospitality & Tourism Vol.15 No.1 January-March 2014
Link to Publication: https://www.tandfonline.com/toc/wqah20/15/1?nav=tocList
Bibliography : Chakraborty, Rattanaphinanchai (2014). Tourists’ motivations to travel during financial crisis. Journal of Quality Assurance in Hospitality & Tourism, 15(1), 100-113. DOI: 10.1080/1528008X.2014.855541
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en
Tourists’ Perceived Risks Toward Overt Safety Measures (2013)
Title : Tourists’ Perceived Risks Toward Overt Safety Measures
Researcher : Bongkosh N Rittichainuwat
Department : Service Industry Management, Siam University, Bangkok, Thailand
E-mail : Bongkosh N. Rittichainuwat ngamson@gmail.com
Abstract : This study aims to assess tourists’ perceptions toward overt safety measures. The study segments tourists into four different groups depending on their perceptions toward overt safety measures, type of accommodation, and purpose of visit. A total of 476 respondents were segmented into special occasion tourists, leisure mid-priced tourists, frequent business travelers, and backpackers. A two-step cluster analysis and ANOVA were used to analyze the data. The results show that, all clusters, except the backpacker segment, feel quite safe toward overt safety measures. Whereas the special occasion tourists at luxury hotels felt the safest toward overt safety measures, they concurrently were the most likely discouraged with too-stringent overt safety measures. Although most tourists feel safe about overt safety measures, a stringent increase in safety measures could frighten them because such measures could create a false perception that something untoward has previously happened at the destination. Hence, the old claim that stringent safety measures frighten tourists remains a classic rule of thumb. Therefore, hoteliers must find an appropriate balance in the extent of overt safety measures so as not to exceed the acceptable safety threshold of tourists.
Publication : Journal of Hospitality and Tourism Research Vol.37 No.2 May 2013
Link to Publication: https://journals.sagepub.com/toc/jhtd/37/2
Bibliography : Rittichainuwat, B. N. (2013). Tourists’ perceived risks toward overt safety measures. Journal of Hospitality & Tourism Research, 37(2), 199–216. https://doi.org/10.1177/1096348011425494
Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom
Scopus Citations: https://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015
Google Scholar Citations: https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en