Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location

 

Title              : Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location

Researcher       : Suphaporn Rattanaphinanchai & Bongkosh N. Rittichainuwat

Department      : Service Industry Management, Siam University, Bangkok, Thailand

E-mail                 :  Bongkosh N. Rittichainuwat ngamson@gmail.com

Abstract            :  This study aimed to 1) describe the motivation of travelers to visit Thailand as a film shooting destination by applying the concept of tourists’ motivation on repeat visits to Thailand proposed by Rittichainuwat, Qu, and Mongkhonvanit (2008), 2) identify the travel motivations of tourists in visiting film shooting location in Thailand, and 3) assess whether film can motivate people to become a specific film tourists. This study used ‘The Beach’, and ‘Lost in Thailand’ movie which was film in Thailand as a case study. The instrument used in the present study is a self-administered questionnaire. A survey with 800 questionnaires was collected in June – December, 2015 and February – April, 2016. Descriptive statistics, Independent Sample Mean T-tests, Analysis of Variances, and the structural equation modeling was employed to analyze the data.

Keywords         :   Asian touristsdestination imagefilm-induced tourismThai tourismthe beachWestern tourists

Publication        : International Journal of Tourism Sciences Vol.18 No.4  2018

Link to Publication:   https://www.tandfonline.com/toc/rijt20/current


Bibliography     :  Rattanaphinanchai, S.  & Rittichainuwat, B. N.(2018). Film – induced tourism in Thailand: an influence of international tourists’ intention to visit film shooting location, International Journal of Tourism Sciences, 18(4), 325-332. DOI: 10.1080/15980634.2018.1551317


Author details in Scopus: Rittichainuwat, Bongkosh Ngamsom

Scopus Citationshttps://www.scopus.com/sources.uri?DGCID=Scopus_blog_post_check2015

Google Scholar Citations:  https://scholar.google.com/citations?user=ifUlKJoAAAAJ&hl=en

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